_BMW_1er_01_1500x844px.jpg
_BMW_1er_01_1500x844px.jpg

BMW // 1 Series


BMW 1 Series 

 

360 Campaign.

SCROLL DOWN

BMW // 1 Series


BMW 1 Series 

 

360 Campaign.

A NEW DRIVE FOR CITIES.

Cities thrive on diversity, on different cultures and lifestyles, on the courage to break new ground and an openness to unusual ideas. They exude a vibrant energy that keeps everything in motion – the kind of energy that inspired the designers and developers of the BMW 1 Series. Dynamic lines, compact dimensions – no matter whether as a 3-door or now as a sporty 3-door, it’s a design that reflects the power for progress of a modern metropolis. The technology behind the BMW 1 Series raises the bar by delivering extraordinary efficiency and a unique driving experience. But it is, above all, its distinctive character that makes it a symbol of a contemporary, urban lifestyle. The BMW 1 Series is modern, extroverted, sporty and confident. It stands out from the crowd, even on the busiest of roads. Thanks to the broad ränge of individualisation options, such as the M Sport package, the Urban Line and the Sport Line, you can set your very own accents with both models. It’s a car with character that really makes a statement; a car for people that want to make their mark. For this car, we developped a 360 campaign. Our part: Online, Social Media and New Media. 


Viral Spots.

Click to play.


Mobile interactive ad.

Click to play.