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BMW // Motorsport


BMW MOTORSPORT

BMW is back at the DTM.

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BMW // Motorsport


BMW MOTORSPORT

BMW is back at the DTM.

The waiting is over: BMW Motorsport will line up at the iconic Hockenheimring for the first race of its comeback season in the DTM. After an absence of almost 20 years, BMW is returning to the series to face a new challenge with three teams and six BMW M3 DTM cars. This means the return of the BMW M3 to the DTM. The racing version of the sports car made its debut 25 years ago, and promptly won the DTM title at the first attempt. Now, as BMW M celebrates its 40th anniversary, the car is back again to perform in front of its many fans in the DTM. We developped an integrated 360° advertising campaign together with serviceplan campaign 1.

Photography by Frank Kayser.

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THINKING OUT OF THE BOX.

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THINKING OUT OF THE BOX.

360° Campaign. 


Ideasketch by Rolf Eggers.


I´M FAN.

THE BMW FAN AREA. Sketch by Rolf Eggers.

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Photography by Frank Kayser.


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RACE-FEELING TO GO.

The BMW Motorsport app.


BMW M3 DTM 360° VIEW.

Fans could experienced the new BMW M3 DTM on a webspecial. Click to play.


3D GoPro RACETRACK WEBSPECIAL.

The user could switch between 8 GoPro HD cameras, which was installed at the car and in the pitstop area. Click to play.

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BMW Motorsport Website.


GREAT JOB.

Showreel of the BMW Motorsport case by Rolf Eggers. Click to play.