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DATEV // Image Campaign


DATEV 

Image Campaign.

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DATEV // Image Campaign


DATEV 

Image Campaign.

Being up to date with DATEV software.

With the image campaign we would like to increase the awareness of DATEV in all relevant target audiences. The aim was to position DATEV as a strong personal partner for members and clients and as a leading software vendor. The core target audiences are tax accountants, public accountants and lawyers. Each audience requires an individual approach. As a result, there was a broad range of themes and motifs. The focus of our campaign was a "cube". The cube is a recurring theme and symbolically represents the DATEV package (software, knowledge and accounting network). The icon takes an active role in the entire communication process. 


Shooting impressions.


Photography by Piet Truhlar.

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Offline - Online. Click to play.