With the image campaign we would like to increase the awareness of DATEV in all relevant target audiences. The aim was to position DATEV as a strong personal partner for members and clients and as a leading software vendor. The core target audiences are tax accountants, public accountants and lawyers. Each audience requires an individual approach. As a result, there was a broad range of themes and motifs. The focus of our campaign was a "cube". The cube is a recurring theme and symbolically represents the DATEV package (software, knowledge and accounting network). The icon takes an active role in the entire communication process.
Photography by Piet Truhlar.
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