MINI FASHION builds on the design ambitions of our heritage, present and future. We equip urban nomads – for every turn of their way. We created the concept BEYOND NATIVE, celebrating the creative energy that comes into being when the coincidence of cultures adds layers of experience to one's personality.
The BEYOND NATIVE concept reflects our curiosity about what happens when cultures meet and merge, when we shift territories, and genuinely new ideas come into view. For MINI FASHION, this is where some of the most exciting and creative ideas in fashion are coming from today.
On the occasion of Fashion Forward Dubai Season 10, MINI is collaborating with designers who have themselves gone BEYOND NATIVE — creative whose wanderlust has seen them live and work in places far from where they were born, and whose feeling for their original home and curiosity about their new one combine in striking and original ways.
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