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o2 // Watch Out!


WATCH OUT!

o2 // Watch Out!


WATCH OUT!

The first national mobile initiative to keep distracted kids safe in traffic.

So far, beacon transmitters are used at the POS to increase sales. The Watch Out! initiative uses this technology in a completely new way, which can save lives: it stops kids from being distracted by their smartphones in traffic.


How it works.

Once the app is installed kids who are distracted by their devices are warned at dangerous locations like traffic lights and pedestrians crossings which were previously marked. Their phones receive a signal from the beacon transmitter nearby via Bluetooth. All smartphone activities are immediately blocked and a warning screen appears. As a result the kid’s attention is fully brought back to the traffic.

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Website. 

On watch-out-now.de eveyone can get more information about the initiative and also mark dangerous locations on a map.

 

Klick here for testing.


Showcase.

Showcase by Rolf Eggers. Click to play.

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ZDF // Online display murder mystery


ZDF

 

ONLINE DISPLAY MURDER MYSTERY.

ZDF // Online display murder mystery


ZDF

 

ONLINE DISPLAY MURDER MYSTERY.

The first retargeting campaign to pursue users on the web.

ZDF is Germany's biggest public broadcaster and its detective series guarantee high audience ratings. But younger viewers in the target group aged 20 to 30 are spending less and less time watching TV. They prefer to surf the internet instead. The task: to give the young audience a thrilling detective experience and generate enthusiasm for the ZDF crime series.


Intelligent re-targeting.

We developed an exciting crime drama in online displays. For this purpose, we gave cookies a whole new function: users didn't have to click their way through to the next clue, instead we kept tracking them down on major websites for one week by using intelligent re-targeting.

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A crime story via online displays. 

Our online detectives then followed clues, collected evidence, cracked mobile phone codes – and ultimately solved the case. We created an innovative combination of a thrilling crime story and smart re-targeting. 

 

Klick here for testing.


Interaction rate increased. 

Starting at 43% the interaction rate increased to 80% on the last three clues. During the week the initial dwell time grew from 1.23 minutes to over 4 and a half minutes. In this way we thrilled the younger target group and established ZDF as an innovative broadcaster.


Showcase.

Showcase by Rolf Eggers. Click to play.

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CONTINENTAL // THE DRIVE OF YOUR LIFE


Continental

 

The drive of your life.

CONTINENTAL // THE DRIVE OF YOUR LIFE


Continental

 

The drive of your life.

A rich media ad with Facebook Connect.

 

The new car tire Conti Sport Contact ™ 5 by Continental provides an innovative compound for shorter braking distances, more grip and better control in all weather conditions. These features should be brought closer to the users online in a clear way. Requirement: The idea should not be implemented on a corporate web- or microsite, but in an online ad. To appeal also to younger audiences, Facebook should be a part of the idea.

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The drive of your life.

To experience the new tire's performance in a personal and surprising way, an online ad with Facebook Connect was created. First the user takes the seat behind the wheel of a sporty car. As he drives alongside a winded road on the countryside in ego perspective, suddenly a tractor pushes on the street. In this moment of shock the user literally sees his life flashing before him, when his own Facebook photos and data show up. Due to the excellent braking effect of the tire, a collision may finally be prevented and the the drive continues.

Storyboard sketched by Rolf Eggers.


Showcase.

Showcase by Rolf Eggers. Click to play.


Take the drive of your life.

Click to try.


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Deli Star // Audio Coffee


DELI STAR

 

AUDIO COFFEE.

Deli Star // Audio Coffee


DELI STAR

 

AUDIO COFFEE.

The first coffee you can listen to.

 

Deli Star is a highly successful coffee shop franchise and one of the biggest importers of coffee in Germany. They asked us for an unusual promotion to offer an exceptional brand experience and attract new customers. Deli Star coffee is not only delicious, but also keeps you alert. We wanted to give this experience to those who don't have a coffee at hand: with audio coffee, the first audible coffee. We were the first worldwide to use an innovative audio technique, which makes the listener alert with binaural beats.

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Binaural Beats.

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Binaural Beats.

How it works.

A difference of 15 Hz stimulates brainwaves and makes you feel more awake. A frequency is played in one ear and a different frequncy of 15 Hz in the other. We composed several audio coffee tracks with different musicians, which were played on radio stations at night, distributed CDs in coffee shops, and also made it avaiable to download. After only a couple of days the CDs were sold out and the promotion was highly acclaimed through special interest blogs and other online media.



Showcase.

Showcase by Rolf Eggers. Click to play.


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Converse // Kickass Machine


CONVERSE

 

KICKASS MACHINE.

Converse // Kickass Machine


CONVERSE

 

KICKASS MACHINE.

Creating Bullshit.

For the new Google+ page of Converse we animated the brand experience of their cult sneakers, true to the motto "Hack-a-Chuck". A promotion in cooperation with the network Creative Social. We developed a machine, which kicks people in the ass! An call to action which caused curiosity made passerbies scan the QR-Code which is fixed on the floor. At the moment when the passerby stoops, a video projection starts  on a canvas in the background: The kick-ass-machine kicks the passerby in the ass – with Chucks from Converse.

 

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How could you kick asses?

Print the QR code. Go to the website. Switch the projektor on.


Showcase.

Showcase by Rolf Eggers. Click to play.


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AOK // Festivalreporter


AOK

 

Festivalreporter.

AOK // Festivalreporter


AOK

 

Festivalreporter.

Rock´n´Roll!

For our client AOK, a health insurance company, we developed an online campaign. AOK's problem was that the younger target audience didn't know the brand or thought that the company was uncool. The task was to change this opinion. On different social media channels we started a call to find young people who wanted to report live from music festivals in Germany. The gained content was then posted on AOK's social media channels to address and entertain young people. and to entertain. The results were great. The young target audience stayed in touch with the social media content, which enabled the company to talk to them. 

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Relevant content from live music festivals.

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Relevant content from live music festivals.

Showcase.

Showcase by Rolf Eggers. Click to play.


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Amnesty International // The Problem won´t get smaller


Amnesty International

 

The problem won´t get smaller by clicking it away.

Amnesty International // The Problem won´t get smaller


Amnesty International

 

The problem won´t get smaller by clicking it away.

A simple Pop-up Display.

Amnesty wants to create awareness for the increasing number of people who are living in slums today. Our strategy is to galvanise the user where he least expects it and use a pop-up in a way never seen before. This pop-up will not only tell the user about the problem but will visualise it for him. If the world looks away, the problem will get bigger and bigger. And so does our pop-up. If you click the pop-up away, it will only get bigger. And bigger. And bigger. Finally then the user can read about the problem and take action to help.


Showcase.

Showcase by Rolf Eggers. Click to play.


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MINI // Open Mailing


MINI

 

THE NEW SEASON HAS BEGUN!

MINI // Open Mailing


MINI

 

THE NEW SEASON HAS BEGUN!

Open Mailing.

How can we anticipate the unique MINI convertible experience in an email? By developing a test drive email: When moving the scrollbar, the recipient of the email feels like sitting in the new MINI convertible, driving through an urban scenery with skyscrapers - the perfect MINI experience brought to the audience by email. The interest in test drives within the first three weeks after launching the Email was so amazing that all the available test cars at the MINI Dealers were booked out. 


Showcase.

Showcase by Rolf Eggers. Click to play.


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MINI // 3958mm


MINI

 

3958mm.

MINI // 3958mm


MINI

 

3958mm.

A never ending email.

We sent an extra-large email to the target audience: 3958mm, the original lenghth of the MINI Cooper S Clubman. Within these 3958 mm, we enumerated all the possible items that fit into the longest mini ever. The interest in test drives within the first two weeks after launching the email was great: the number of requested test drives increased by almost 50%.


Showcase.

Showcase by Rolf Eggers. Click to play.