After the darkness comes Dawn – a Rolls-Royce like no other. Its striking silhouette transformed at a touch, its inviting interior opened to the elements – to friends, to the unexpected, to endless possibilities. Dawn lives in the moment. The moment is now.
Richard Allenby-Pratt captures moments. The professional photographer, who divides his time between the UK and the Middle East, is well known for his automotive and location work and also works as a features photographer for international editorial publications.
We invited Richard to take Dawn on a journey through the Middle East – a journey through a region where fast-paced modern lifestyle meets living traditions that date back to ancient times; where sandy beaches and crystal-clear waters invite tourists from all over the world to unwind and enjoy, and the beauty and vastness of the desert and the mountains mesmerize urbanites. Its charm and charisma will draw you in – right from the first encounter. Just like the Rolls-Royce Dawn.
This motor car is an experience to be shared, crafted in anticipation of unforgettable moments. Discover Dawn’s alluring presence, classic Rolls-Royce design principles and latest technology through the eyes of Richard Allenby-Pratt.
Richard divides his time between the UK and Middle East. Most of his commissioned work is in the advertising and design industries. He also works as a feature photographer for international editorial publications. Whenever possible, he likes to incorporate a ‘documentary’ style and approach into his commercial photography – his photos tell a story. In recent years, Richard has become increasingly committed to personal projects relating to environmental issues, and exhibiting them. The camera that Richard used during his journey with Dawn – a more than 50-year old Deardorff & Sons, is still capable of resolution unmatched by digital cameras. Richard used self-developing film to create images of unrivalled character and beauty. The result: Mesmerizing images of one of the most advanced motor cars to date.
Dawn is a motor car that looks to the future and pushes boundaries in terms of technological finesse and craftsmanship. With one touch, its sensuous appeal is unveiled: the roof silently folds away, revealing a seductive interior.
It’s a destination in itself. Crafted from wood and leather, the cabin is indulgent – an experience to be shared. Back from his road trip through rough landscapes, Richard took Dawn on an urban cruise. Richard, who has also made a name for himself in automotive advertising photography, decided to take some professional beauty shots including a model – photos that could be shared with a greater audience.
The Arabian Desert provided the tantalizing backdrop for a collection of breath-taking sunrise photos that Richard took on the first day of his journey with Dawn.
“We took off in the middle of the night in order to find the perfect location. We drove until we reached a spot where I could set up my 50-year old camera. I’ve decided to use the old Deardorff & Sons in addition to a modern, digital camera. The lens I’ve used for it is a hundred years old. The precision and depth you get with this camera are incomparable”
“Taking a photo with this camera is a long process, which involves a film that needs to be pulled out of the camera for development. Then you can peel apart the positive from the negative at the end. The whole developing process takes around 30 minutes for one picture. Only then can you take a proper look at the image. But the result is worth the effort”
Against the backdrop of Acacia trees in the desert, the exhilarating Arabian Blue Dawn stands out in the most amazing way.
The Arabian Peninsula displays areas of mountains with some peaks rising as high as 3,000 metres. These areas can be inhospitable in summer. But after rainfall they can turn into a lush oasis with a very special charm.
It was the contrast between pure, rough nature and the charismatic hand-built engineering masterpiece that intrigued Richard to shoot Dawn in this rocky environment.
“It reflects the region perfectly in the sense that you’ll find wild rough nature next to futuristic and sophisticated urban developments. Dawn’s dynamic angles and sleek surface created a fascinating juxtaposition to the rough environment. With its top down you feel like you become one with the landscape – with the Dawn being your sanctuary in motion”
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