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SKYY VODKA // SKYYLISTA


SKYY VODKA 

SKYYLISTA

NIGHT FASHION SCOUTING TOUR 

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SKYY VODKA // SKYYLISTA


SKYY VODKA 

SKYYLISTA

NIGHT FASHION SCOUTING TOUR 

NIGHT FASHION SCOUTING TOUR.

SKYY Vodka is famous because of product placements in the series "Sex and the City" and we developed an advertising campaign. The idea was to motivate the young adult female target audience to engage with the SKYY brand. Where can you find young females? In trendy bars and cool clubs. We introduced the night fashion scouting tour at hip clubs in different cities throughout Germany. There, we looked for hip and trendy girls who wanted to be part of a photo shoot. Thereby, we generated content for the SKYY blog and social media channels and the girls enjoyed the glamour. The campaign was advertised via SKYY Vodka's social media channels. 


Ideasketch by Rolf Eggers.


Shooting impressions.


MADS RØNNBORG motivated young adult females to take part.


We selected five nightlife locations for the skyylista fashion scouting tour.


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Making-of SKYYLISTA SHOOTING. 

Edited by Rolf Eggers. Click to play.


The Content for the SKYYLISTA Fashion-Blog.

SKYYLISTA SHOOTING // Photography by Nils Rodekamp.