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MINI COOPER JCWMINI COUNTRYMAN // JCW


THRILL MAXIMISED
MINI COUNTRYMAN // JOHN COOPER WORKS

SCROLL DOWN

MINI COOPER JCWMINI COUNTRYMAN // JCW


THRILL MAXIMISED
MINI COUNTRYMAN // JOHN COOPER WORKS

JOHN COOPER MEETS THE DESERT 

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MINI John Cooper Works vehicles are designed and engineered to be the most powerful and dynamic models of the MINI range. On-road as off-road. So we took the MINI Countryman out, to perform in the sand. The subbrand stands for performance, excitement and exclusivity offers a great chance to tackle potential new target customers in the Middle East. With this campaign we strengthen general awareness and perception of MINI John Cooper Works as the exclusive and performance-oriented MINI sub-brand.

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MINI COUNTRYMAN // JCW


THRILLING PRODUCTION

MINI COUNTRYMAN // JCW


THRILLING PRODUCTION

Photography


Audio visual

click to play.


Behind the scenes

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“I can’t believe that I have to give back this MINI”

Alba Artega // Senior Account Manager

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MINI FASHION // BEYOND NATIVE


MINI FASHION // BEYOND NATIVE


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BEYOND NATIVE - MINI FASHION

MINI FASHION builds on the design ambitions of our heritage, present and future. We equip urban nomads – for every turn of their way. We created the concept BEYOND NATIVE, celebrating the creative energy that comes into being when the coincidence of cultures adds layers of experience to one's personality.

The BEYOND NATIVE concept reflects our curiosity about what happens when cultures meet and merge, when we shift territories, and genuinely new ideas come into view. For MINI FASHION, this is where some of the most exciting and creative ideas in fashion are coming from today. 

On the occasion of Fashion Forward Dubai Season 10, MINI is collaborating with designers who have themselves gone BEYOND NATIVE — creative whose wanderlust has seen them live and work in places far from where they were born, and whose feeling for their original home and curiosity about their new one combine in striking and original ways. 

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Teaser Video

Click to play

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Rolls-Royce Exceptional Encounters


Exceptional Encounters

Rolls-Royce Dawn

Rolls-Royce Exceptional Encounters


Exceptional Encounters

Rolls-Royce Dawn

DAWN - THROUGH THE EYES OF RICHARD ALLENBY-PRATT.

After the darkness comes Dawn – a Rolls-Royce like no other. Its striking silhouette transformed at a touch, its inviting interior opened to the elements – to friends, to the unexpected, to endless possibilities. Dawn lives in the moment. The moment is now.

Richard Allenby-Pratt captures moments. The professional photographer, who divides his time between the UK and the Middle East, is well known for his automotive and location work and also works as a features photographer for international editorial publications.

We invited Richard to take Dawn on a journey through the Middle East – a journey through a region where fast-paced modern lifestyle meets living traditions that date back to ancient times; where sandy beaches and crystal-clear waters invite tourists from all over the world to unwind and enjoy, and the beauty and vastness of the desert and the mountains mesmerize urbanites. Its charm and charisma will draw you in – right from the first encounter. Just like the Rolls-Royce Dawn.

This motor car is an experience to be shared, crafted in anticipation of unforgettable moments. Discover Dawn’s alluring presence, classic Rolls-Royce design principles and latest technology through the eyes of Richard Allenby-Pratt.

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About Richard Allenby-Pratt.

Richard divides his time between the UK and Middle East. Most of his commissioned work is in the advertising and design industries. He also works as a feature photographer for international editorial publications. Whenever possible, he likes to incorporate a ‘documentary’ style and approach into his commercial photography – his photos tell a story. In recent years, Richard has become increasingly committed to personal projects relating to environmental issues, and exhibiting them. The camera that Richard used during his journey with Dawn – a more than 50-year old Deardorff & Sons, is still capable of resolution unmatched by digital cameras. Richard used self-developing film to create images of unrivalled character and beauty. The result: Mesmerizing images of one of the most advanced motor cars to date.

“We just followed the sun and took the striking scenery in while driving”


Challenging photography.


Picture for picture an unical.

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Rolls-Royce Exceptional Encounters // Urban


Rolls-Royce Exceptional Encounters // Urban


 

Seduced by one touch.

Dawn is a motor car that looks to the future and pushes boundaries in terms of technological finesse and craftsmanship. With one touch, its sensuous appeal is unveiled: the roof silently folds away, revealing a seductive interior.

It’s a destination in itself. Crafted from wood and leather, the cabin is indulgent – an experience to be shared. Back from his road trip through rough landscapes, Richard took Dawn on an urban cruise. Richard, who has also made a name for himself in automotive advertising photography, decided to take some professional beauty shots including a model – photos that could be shared with a greater audience.

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Rolls-Royce Exceptional Encounters // Desert


Rolls-Royce Exceptional Encounters // Desert


 
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Rolls-Royce Exceptional Encounters // Mountain


Rolls-Royce Exceptional Encounters // Mountain


 

Open to the elements.

The Arabian Peninsula displays areas of mountains with some peaks rising as high as 3,000 metres. These areas can be inhospitable in summer. But after rainfall they can turn into a lush oasis with a very special charm.

It was the contrast between pure, rough nature and the charismatic hand-built engineering masterpiece that intrigued Richard to shoot Dawn in this rocky environment.

“It reflects the region perfectly in the sense that you’ll find wild rough nature next to futuristic and sophisticated urban developments. Dawn’s dynamic angles and sleek surface created a fascinating juxtaposition to the rough environment. With its top down you feel like you become one with the landscape – with the Dawn being your sanctuary in motion”


Campaign.

Keyvisuals.

What´s App Video.

click to play.


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MINI Roadster // Stageteaser


ANOTHER DAY.

ANOTHER ADVENTURE.

THE NEW MINI ROADSTER.

MINI Roadster // Stageteaser


ANOTHER DAY.

ANOTHER ADVENTURE.

THE NEW MINI ROADSTER.

MINI   STAGETEASER

For the MINI advertising campaign "ANOTHER DAY. ANOTHER ADVENTURE", we developed a stage teaser that could be experienced in an interactive way. We spotted new trends and gave them fancy names such as "police car stalking", "bus stop people into hitchhikers transforming" and "x-treme cliffhanger sunbathing". We produced short videos to show these new trends and put them on the stage teaser of the MINI website.


Background illustrated by Daniel Ernle.


Ideasketch by Rolf Eggers.


Storyboardsketch by Rolf Eggers.


Bad Taste Music production.


Making-of MINI Adventures.

Click to play.

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BMW // Motorsport


BMW MOTORSPORT

BMW is back at the DTM.

BMW // Motorsport


BMW MOTORSPORT

BMW is back at the DTM.

The waiting is over: BMW Motorsport will line up at the iconic Hockenheimring for the first race of its comeback season in the DTM. After an absence of almost 20 years, BMW is returning to the series to face a new challenge with three teams and six BMW M3 DTM cars. This means the return of the BMW M3 to the DTM. The racing version of the sports car made its debut 25 years ago, and promptly won the DTM title at the first attempt. Now, as BMW M celebrates its 40th anniversary, the car is back again to perform in front of its many fans in the DTM. We developped an integrated 360° advertising campaign together with serviceplan campaign 1.

Photography by Frank Kayser.

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THINKING OUT OF THE BOX.

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THINKING OUT OF THE BOX.

360° Campaign. 


Ideasketch by Rolf Eggers.


I´M FAN.

THE BMW FAN AREA. Sketch by Rolf Eggers.

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Photography by Frank Kayser.


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RACE-FEELING TO GO.

The BMW Motorsport app.


BMW M3 DTM 360° VIEW.

Fans could experienced the new BMW M3 DTM on a webspecial. Click to play.


3D GoPro RACETRACK WEBSPECIAL.

The user could switch between 8 GoPro HD cameras, which was installed at the car and in the pitstop area. Click to play.

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BMW Motorsport Website.


GREAT JOB.

Showreel of the BMW Motorsport case by Rolf Eggers. Click to play.

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Telefonica O2 // Unite


o2 Unite

Time for a revolution.

Telefonica O2 // Unite


o2 Unite

Time for a revolution.

o2 Unite Time for a revolution.

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In a world where digital communication gets more and more important, SME´s are constantly challenged by the fast changing circumstances. The economy is adjusting quickly. But smaller companies are fighting a continous battle with the market. o2 is a strong partner in this fight. o2´s "weapons" are individual service and simple products. These allow o2's business customers to handle changing circumstances easier, more flexible and in the end with less expenses. o2 fights for its customers so that they can stay competitive - even in the future. o2's silver bullet: o2 Lightning. 


These revolution paintings exert influence on the concept. Conceptidea by vccp Berlin. 


Sketch of the set. 


Shooting impressions.


Making-of o2 Unite Keyvisual by Rolf Eggers. Click to play.


Cinegrapheffect by Petrus Olsson.


Parallax animation. Click to play.

Photography by Petrus Olsson.


Interactive website. Click to play.

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Redcoon // Adventskalender


Redcoon // Adventskalender


Redcoon  Social Media Advent Calendar. 

For the e-commerce brand Redcoon, we developed a Christmas special. On Facebook a product was posted every day and the person who posted the cheapest price that was only posted once in the comments won the product. The result were great with an average of 1.700 comments per post.



Social Media Content.


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Redcoon // Billig in Brasilien


Redcoon // Billig in Brasilien


Redcoon Billig in Brasilien.

Football world championships 2014 in Brazil. We were there to shoot a short film for our client Redcoon. But how cheap could it possibly be? We found a village at the North Sea in Germany, which is called "Brasilien". We developed an advertising promotion "Jung, weiblich, kickt - Billig in Brasilien". 

 

Shooting impressions.


"Billig in Brasilien" trailer. Click to play.


"Billig in Brasilien" movie. Click to play.

Director of photography Nicolas Chibac.


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SKYY VODKA // SKYYLISTA


SKYY VODKA 

SKYYLISTA

NIGHT FASHION SCOUTING TOUR 

SKYY VODKA // SKYYLISTA


SKYY VODKA 

SKYYLISTA

NIGHT FASHION SCOUTING TOUR 

NIGHT FASHION SCOUTING TOUR.

SKYY Vodka is famous because of product placements in the series "Sex and the City" and we developed an advertising campaign. The idea was to motivate the young adult female target audience to engage with the SKYY brand. Where can you find young females? In trendy bars and cool clubs. We introduced the night fashion scouting tour at hip clubs in different cities throughout Germany. There, we looked for hip and trendy girls who wanted to be part of a photo shoot. Thereby, we generated content for the SKYY blog and social media channels and the girls enjoyed the glamour. The campaign was advertised via SKYY Vodka's social media channels. 


Ideasketch by Rolf Eggers.


Shooting impressions.


MADS RØNNBORG motivated young adult females to take part.


We selected five nightlife locations for the skyylista fashion scouting tour.


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Making-of SKYYLISTA SHOOTING. 

Edited by Rolf Eggers. Click to play.


The Content for the SKYYLISTA Fashion-Blog.

SKYYLISTA SHOOTING // Photography by Nils Rodekamp.

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DATEV // ROCK DEINE ZUKUNFT


ROCK DEINE ZUKUNFT.

Eine Initiative der DATEV eG.

DATEV // ROCK DEINE ZUKUNFT


ROCK DEINE ZUKUNFT.

Eine Initiative der DATEV eG.

Increasing awareness of tax consultancy.

To publicize the profession “tax consultancy” to young adults, DATEV launched the image-initiative “ROCK DEINE ZUKUNFT”. Via online and mobile advertisements, interested people were directed to the website for this initiative. On this site, they could learn more about the profession by watching a video, for example. 


"ROCK DEINE ZUKUNFT" Commercial. Click to play.


"ROCK DEINE ZUKUNFT" Responsive Design Website

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DATEV // Image Campaign 2014


DATEV 

Image Campaign 2014.

DATEV // Image Campaign 2014


DATEV 

Image Campaign 2014.

Being up to date with DATEV software.

With the image campaign we wanted to increase the awareness of DATEV in all relevant target audiences. The aim was to position DATEV as a strong personal partner for members and clients and as a leading software vendor. The core target audiences are tax accountants, public accountants and lawyers. Each audience requires an individual approach. As a result, there was a broad range of themes and motifs. The focus of our campaign was a "cube". The cube is a recurring theme and symbolically represents the DATEV package (software, knowledge and accounting network). The icon takes an active role in the entire communication process. 


Shooting impressions.


Photography by Piet Truhlar.

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Offline - Online. Click to play.


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BMW // 1 Series


BMW 1 Series 

 

360 Campaign.

BMW // 1 Series


BMW 1 Series 

 

360 Campaign.

A NEW DRIVE FOR CITIES.

Cities thrive on diversity, on different cultures and lifestyles, on the courage to break new ground and an openness to unusual ideas. They exude a vibrant energy that keeps everything in motion – the kind of energy that inspired the designers and developers of the BMW 1 Series. Dynamic lines, compact dimensions – no matter whether as a 3-door or now as a sporty 3-door, it’s a design that reflects the power for progress of a modern metropolis. The technology behind the BMW 1 Series raises the bar by delivering extraordinary efficiency and a unique driving experience. But it is, above all, its distinctive character that makes it a symbol of a contemporary, urban lifestyle. The BMW 1 Series is modern, extroverted, sporty and confident. It stands out from the crowd, even on the busiest of roads. Thanks to the broad ränge of individualisation options, such as the M Sport package, the Urban Line and the Sport Line, you can set your very own accents with both models. It’s a car with character that really makes a statement; a car for people that want to make their mark. For this car, we developped a 360 campaign. Our part: Online, Social Media and New Media. 


Viral Spots.

Click to play.


Mobile interactive ad.

Click to play.


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BMW // 3 Series


BMW 3 Series

 

Online Campaign.

BMW // 3 Series


BMW 3 Series

 

Online Campaign.

A MODEL ATHLETE.

With its power and poise, the BMW 3 Series is synonymous with driving pleasure. It represents everything that makes a typical BMW: sporting ability, elegance, pure aesthetics and pioneering technology. It’s no coincidence that sporting ability comes first in this list. It’s the outstanding characteristic of this, the sixth generation of the BMW 3 Series Saloon, reflected in every detail of its athletic design and its new, distinctive face. Powertrain concepts that set the highest standards for both dynamic performance and fuel economy, thanks to BMW EfficientDynamics, and innovations such as the full-colour BMW Head-Up Display, part of BMW ConnectedDrive, mark the BMW 3 Series Saloon as the clear leader in ist segment. The BMW Lines Modern, Sport and Luxury represent three distinctive design personalities for the exterior and interior. Within each Line, you can freely choose a number of exclusive equipment variants to suit your taste. The result is always a perfect, well-balanced look. In this way, the BMW 3 Series Saloon exhibits a versatility that makes it unique. We developped a online campaign with special ads. 


Idea sketchby Rolf Eggers.


Online special ad.

Click to play.